Texas Rangers Promotional Portfolio pg. 16

Fun publicity pictures of the Texas Rangers’ time under Kellogg sponsorship in 1937 as The Box K Ranch Boys. Beginning in 1941 the Texas Rangers began recording literally hundreds of songs that were sponsored by Kellogg’s in a number of Texas markets. After the cereal maker dropped the band the band’s transcription library was rented out to radio stations across the country. It became a significant source of income even as the group was disbanded through World War II.


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