This article originally appeared in Radiogram, January 2016.
Main Street Sketches after Brown
About four months after leaving Main Street Sketches Brown left to create Real Folks on NBC, as documented above. He was immediately replaced by Don Carney who took on both acting and writing chores. Beatrice Moreland took over the role of Sara Higgins vacated by Virginia Farmer. Other cast members as of 1929, a year and a half after Brown’s departure, were Harris Peters, Roy Smeck, Sawne Taylor, and Virginia Newburger. George Kelting, another series performer, was represented by Minnie Webster who in 1929 was negotiating with various film companies to get Kelting into some shorts.
Don Carney, Brown’s successor, was the host – as “Uncle Don” of a wildly popular daily children’s program that ran for many years. His radio career, which has been documented elsewhere, started on New York’s WMCA after practically demanding a job that, to his surprise, he got. The program director at WOR heard him and recruited Carney to take over the role of Mayor Luke Higgins as well as writing duties on the weekly Main Street Sketches. This was no small feat as each weekly script ran over 40 pages on top of all his other station responsibilities. Carney is probably best known among OTR fans for apocryphally leaning back after the end of his children’s broadcasts and snidely commenting “There, that ought to hold the bastards for a while,” or something along those lines. Generally regarded now as an urban legend, Carney is no less a giant in the annals of radio history.
A 1931 Variety review gives insight to Main Street Sketches’ sound after three years on the air. The week’s episode focused on Mayor Luke Higgins’ attempts to uplift the moral qualities of Titusville. One of his proposals was to prohibit underwear from being hung out to dry so it wouldn’t fill up provocatively when the wind blew. The reviewer believed the “bucolic sketches” were “innocently funny, and quite humorous.” The show’s musical interludes “attempt[ed] to reach Toscanini heights but intentionally [fell] flat all the way.” At the time, it was sponsored by Ivanhoe Products and their wares were plugged throughout the show’s script. Thought sources differ on when exactly Main Street Sketches ended, this author believes the original series left the air in mid-1931. Because of very similar series that followed (explored below) with nearly identical – sometimes identical – characters, some post-Main Street broadcasts likely are mistaken for episodes of the original WOR series.
Cox stayed with the series for only two years before departing WOR and heading South where he took a position as program director with Miami, FL’s WQAM at the end of 1930. One year later he was signed by the Mark O’Dea & Co., agency to create a series of 15-minute transcriptions called Centerville Sketches for the Charles E. Hires Co. (Hires Root Beer). When the series debuted in January 1932 it sounds like it was a rehash of Main Street Sketches with the same Titusville characters. In fact, 11 of the 19 Main Street players appeared on the transcribed series. Centerville Sketches aired Tuesdays and Fridays by transcription over KDKA, WLW, KYW, WOR, and KNX. WFAA (Dallas) was added in April. The program had one last gasp when it turned up in Los Angeles as Hometown Sketches over KNX in 1935 where Cox was program manager. Set in Centerville, Lela Vaughan and Francis Trout – both veterans of the original productions, played Aggie Spinks and Cap Albury respectively. Ralph Scott, the French Lieutenant from the earlier Tarzan transcription series, played Lem Weatherbee.